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As the official licensee handbag partner for the Kentucky Derby, we set up influencer partnerships, press coverage, and an on-site activation to promote the 2025 collection.
In October 2024, we executed a burst campaign combining paid and gifted influencer activations as well as an in-person event to promote the launch of the Radley AW24 line in NYC.
In July 2024, we executed a burst campaign that combined paid and gifted influencer activations as well as an in-person event to promote the launch of our summer line and provide a preview of the AW24 collection.
Going into 2024, we had a mission in mind: to celebrate the women who love our handbags in the best way we could. That's when we knew we needed to throw a fantastic Galentine's party (online and in person).