SPRING 2024

ATLANTA INFLUENCER EVENT, PAID PARTNERSHIPS, AND DERBY 150.

KPIs - 80 influencers, 7.9M IG following, 593.4K tracked reach, 4.3K direct traffic, 370 pieces of content (static, reel, stories)

We hosted a sit-down dinner with 42 local Atlanta influencers on April 25th to celebrate the spring line and showcase the Kentucky Derby capsule collection. A handbag artist joined to customize small leather goods for each attendee, and branded spaces/product vignettes encouraged social sharing and tagging of the brand.​ Each attendee was gifted a Radley bag to wear to the event and a wallet for live customization by an artist during the event.

We also had a brand activation on-site at the 150th Kentucky Derby at Churchill Downs, where we repped the brand, showcased the product, and sold the product on-site.

---

ATLANTA INFLUENCER EVENT

After going coast to coast, we decided to stay in the South for our event leading up to the Kentucky Derby. So, we headed out to Atlanta, Georgia.

---

PAID PARTNERSHIPS

We worked with 8 paid influencers with a combined following of 1.26 million followers. We split our paid activity product between the Kentucky Derby collection and our newest spring styles.

View fullsize

@LOUWHATWEAR

View fullsize

@LIANDMEINNYC

View fullsize

@AFASHIONNERD

View fullsize

@__WHATARETHOSE

View fullsize

@GLITTERANDGINGHAM

View fullsize

@KRISTINROSEDAVIS

View fullsize

@CYNDISPIVEY

View fullsize

@LIANDMEINNYC

View fullsize

@NANPHANITAJACOB

View fullsize

@LIANDMEINNYC

---

GIFTING

We used the LTK Brand Platform to create gifting partnerships with 21 influencers: 7 macro, 8 micro, and 6 nano. With a combined following of 1.4 million Instagram followers and over 311K followers on LTK, our goal was to reach different audiences with a diverse group of creators.

We also gifted 8 people outside of LTK to promote our spring and Derby lines!

---

DERBY 150 ON-SITE ACTIVATION

We celebrated the 150th Kentucky Derby with our pop-up tent at Churchill Downs. We were able to display and sell the product to customers in person during the three days we were there.