In July 2024, we executed a burst campaign that combined paid and gifted influencer activations as well as an in-person event to promote the launch of our summer line and provide a preview of the AW24 collection.
KPIs:
- 25 Gifted Influencers (580K Followers)
- 4 Paid Partnerships (165K Followers)
- 45 Event Attendees (2.5M Followers)