GALENTINE’S 2024
Going into 2024, we had a mission in mind: to celebrate the women who love our handbags in the best way we could. That's when we knew we needed to throw a fantastic Galentine's party (online and in person).
PRODUCT SELECTIONS FOR CAMPAIGN
Timing: Jan 31 – Feb 18 (Spring newness drop & lead up to Valentine's Day)
Results: 87 Influencers, 13M following, 1.7M reach, 4.4K traffic, 1.3M event impressions, 353 pieces of content (static, reel, stories)
We saw a 32% lift in users from Los Angeles following the campaign (where our event was held).
LOS ANGELES EVENT
We hosted over 40 influencers and editors at Esters Wine Shop in Downtown Santa Monica. Our attendees enjoyed an array of food and drink options while checking out our newest Spring designs and customizing their wallet of choice.
Our attendees had a combined following of 9.1 million Instagram followers and around 4.9 million followers on TikTok.
Throughout the night, they produced over 135 pieces of content.
