As the official licensee handbag partner for the Kentucky Derby, we set up influencer partnerships, press coverage, and an on-site activation to promote the 2025 collection.

In October 2024, we executed a burst campaign combining paid and gifted influencer activations as well as an in-person event to promote the launch of the Radley AW24 line in NYC.

In July 2024, we executed a burst campaign that combined paid and gifted influencer activations as well as an in-person event to promote the launch of our summer line and provide a preview of the AW24 collection.

ATLANTA INFLUENCER EVENT, PAID PARTNERSHIPS, AND DERBY 150.

Going into 2024, we had a mission in mind: to celebrate the women who love our handbags in the best way we could. That's when we knew we needed to throw a fantastic Galentine's party (online and in person).

Press events, product launches, and Black Friday promotions. November flew by before our eyes, but not without some fantastic partnerships with influencers. Going into November, we knew there was a lot we needed to do to set ourselves up for success heading into the holiday gifting season.