NATIONAL HANDBAG DAY 2024
In October 2024, we executed a burst campaign combining paid and gifted influencer activations as well as an in-person event to promote the launch of our AW24 line in NYC. Our product landed with the perfect trend moment: Burgundy.
KPIs:
- 27 Gifted Influencers (1.2M Followers)
- 8 Paid Partnerships (1.3M Followers)
- 24 Event Attendees (3.75M Followers)
NEW YORK CITY EVENT
